New Dawn Experiences
Building trust
in unfamiliar
things.
For founders, teams, and creators designing experiences, adopting AI, and shaping brands people remember.
What's in a name?
Dawn is my middle name. And after 14 years climbing the corporate ladder, I stopped — and decided to build my own.
Turns out dreams change.
This is what running towards new dawns looks like.
I'm Liana
Nice to meet you.
Your enthusiasm gap is a revenue gap.
On any given day there are a hundred good directions to go in. What gets lost in the sauce is your audience on the receiving end. That's where I come in.
I bring a point of view on what's going through their mind when they're new to their job, learning a new AI tool, or joining a new community - and what it takes to win them over.
I spent 14 years doing this inside companies like Axios and Rent the Runway in their hyper-growth eras, building functions from scratch and sitting in the rooms where decisions got made. Now I'm bringing that senior-level thinking to you.
The through-line is helping people go from "I joined" to "I belong" to "you have got to see this."
What's in a name?
Dawn is my middle name. And after 14 years climbing the corporate ladder, I stopped — and decided to build my own.
Turns out dreams change.
This is what running towards new dawns looks like.
REAL TALK
Which one is you?
Your new hire onboarding is a Google Sheet and a prayer or your new employees aren't yet raving about joining your company.
You're chatting with AI but know it could do much more for you. You want someone to show you how to really cook with it.
You started a new business (or you're building your own brand!) and want to strategize with someone who can connect the dots.
Are you nodding? That's our starting point, so let's talk more.
What I do
Three lanes.
One throughline.
Employee Experience Consulting
End-to-end employee lifecycle work: onboarding, internal comms, and culture rituals that turn your people into your biggest advocates.
AI Adoption & Testing
Hands-on work testing and refining how AI realistically fits into the way you work - not in theory, but as a daily tool that grows with you.
Solopreneur Brand & Strategy
Helping founders build the brand, the community, and the workflows that hold up when everything is moving fast, side by side with you.
Different rooms, same question: how do you get someone to trust something new?
What people are saying
Don't just take
my word for it.
Liana delivered a usability review for my onboarding product that far exceeded my expectations. She was timely, thorough, and brought a rare multi-lens perspective, evaluating the product as both a new hire, HR end user, and buyer — all informed by years of rich experience running onboarding at scaling companies. Her feedback was meticulously organized with specific, actionable recommendations at every layer, from platform tweaks to strategic insights on pricing, buyer objections, and competitive positioning. I'd recommend her to any founder who needs a sharp, experienced operator to pressure-test their product.
A strong operator and collaborator, Liana implemented onboarding processes with a keen focus on inclusion and belonging. Beyond that, she played a pivotal role in shaping the mission and vision of the People team, establishing clear SOPs and defining responsibilities — critical elements for success during periods of rapid growth.
From the ground up Liana built the company's internal corporate events work, traveling across the country to convene with the best in the business so she could absorb their knowledge and apply it back to her work. Liana was the trailblazer in her role, building the foundation for how we focus on the people and the culture of our business.
Working with Liana at Rent the Runway was one of the most energizing and grounding experiences of my career. What always stood out to me was how seamlessly she blended heart and strategy — she never lost sight of the people behind the process. I genuinely believe that anyone who brings Liana into their orbit is one step closer to turning their people-first vision into a reality.
Where I've been talking
Featured work.
On LinkedIn
IRL or via Zoom
Invite me
to your stage.
Hand me the mic! I'm a seasoned speaker for conferences, webinar panels, and podcasts, wherever there's a curious crowd.
Book me to speak →- 01You CAN Sit With Us: Building a Workplace Where Everyone Belongs
- 02You're Not On Your Own, Kid: How Finding Your Community Changes the Game
- 03From Burnout to Abroad: Why My Best Leadership Lessons Needed a Passport
- 04Betting on Yourself: Leveraging Everything Corporate Taught You When Building Your Next Chapter
Off the clock
A little life outside the work.
Traveling
Passport always packed. Currently planning for Mexico City.
Formula 1
Sunday mornings belong to lights out and away we go.
Cooking
If it involves garlic in a hot pan, I'm in.
Museums
Give me a quiet gallery and I'll lose the whole afternoon.
Your move
Ready to
make work
memorable?
Consulting, speaking, or chatting over a strong cappuccino with someone who has built it — tell me where I can help!